Marketing With Courage

Marketing takes courage, especially for a maker, artisan or business artist. The word courage derives from cor, Latin for heart. A maker myself, I bridge the language of marketing to creative thinkers.

As founder of Merrigan Group LLC, I mentor women in their 50’s (and beyond) to market their talents. I advise and assist with strategic planning, social media campaigns, and other choices to re-frame your status-quo.

Together we uncover the next step conversation that connects you with your potential community of customers. If your goal is to add beauty to the world, uplift the status quo and stand for your best ideas, but you do not know where to begin, I can help you align business objectives with your heart/soul values.

Services

From a maker viewpoint, marketing takes courage. Courage, a heart word, takes its meaning from cor – the Latin word for heart. Brenee Brown explains an early meaning in which the word courage meant “To speak one’s mind by telling all one’s heart.” The art that brought me alive, “the place of no pattern” gives me a jumping off point from which to share.

 

Marketing JumpStart

In an easy introductory conversation we explore a path that will fit for you. My focus on progressive communications lets me approach each situation differently. Using intuition and spontaneity, I guide conversations to ‘light bulb moments’ and solutions that work. Traditionalists call this strategic but I like to think of it as aligning business objectives with heart/soul values.

Some of the things we’ll consider include your goals, your concerns, where you are now and where you, link. The resulting recording gives you the flexibility to listen again and again and use the material we cover as a resource.

Our first meeting is a get-acquainted session during which we assess your needs, talents and strengths.(And you assess me at the same time!). The follow up meeting includes recommendations for strategic direction and a written bullet-point plan. You can then elect to implement on your own or, in conjunction with my Marketing Catalyst plan.

Marketing JumpStart: $499.00

Once we complete our initial call, I draft a three-step recommendation which you may choose to implement yourself or, we follow through together. What happens next?

Marketing Catalyst

My Marketing Catalyst program is a 90-day program during which we tackle your number one priority. Of course, this also includes the Marketing JumpStart as our beginning touchpoint. Together we set weekly benchmarks and tasks. I hold you accountable and cheer your progress every step of the way. We meet every other week and keep specific communications in-between.

The beauty of plan agreement: I’m with you every step of the way for 90-days. Using an every-other-week-Zoom meeting, we assess progress and set next steps.

Not sure if this is an opportunity for you? Try my marketing JumpStart program. It begins with an easy conversation and assessment. $499.00

$1350.00/$450/month, 3-month commitment

 

Marketing Mentor

When you put a mentor on your team, you install consistency, continuity and credibility. You add someone to your side of the desk. Do-it-Together is a powerful antidote to the burden of making decisions on your own. 

$2,400/$400.00/month, 6-month commitment

For example, if your goal is to be more active on social media, we will begin with some practical social media work: guidance on posting, exploring posting routines, reviewing profiles, practicing with channels, adding keywords and management tools. Your process will be easier because I’ve helped dozens of others with similar goals. Not only will you learn to make marketing a habit, the techniques we practice will help you achieve greater visibility for your art Examples of tangible benefits other mentees have achieved:

  • Narrow focus
  • Prioritize next important steps
  • Develop clear ways to describe yourself and your business
  • Find a next step in major social channels
  • Leverage messages instead of re-inventing the wheel
  • Discover a posting rhythm that works for you
  • Expand, using best practices you identify
  • Explore editorial calendars and practice using one
  • Systematize social efforts
  • Identify publicity opportunities
  • Develop and implement short-term publicity plans
  • Complete and submit a press release or media query
  • Initialize and complete a short-term project
  • Track your success

Conclusion

No question. Marketing takes courage. I’ll help you find yours. This collaborative plan works with you and for you IF you’re ready to do the work. It can result in fast focus and incredible success. I understand (and have likely experienced) everything in between. This is so personal. Thank goodness. It’s impossible to have it any other way! I’m ready to get on your side of the desk/studio and go forward. Are you ready?