Category Archives: Market Your Art

Signs of Visibility

“Hanging a sign on a cow that says ‘I am a horse’ does not make it a horse.” –Unknown In the digital world, signs of visibility generally refer to search presence. On-line or off-line, the impression your customer has of … Continue reading

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Beyond expectation

Imagine… You receive your USPO standard-size, small box. On time. You expect a small, single strand of large hole pearls. You get…a delivery to surprise and delight! My order from the Om Tara Etsy shop exceeded expectations. Not only were … Continue reading

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Jewelry Instructor Sets High Five Standard to Emulate

Let the beauty of what you love be what you do. –Laura Gasparrini, Om Tara As I delved into the artist, educator, counselor and inventor of Laura Gasparrini, I felt huge respect for her accomplishments and talents. My one class … Continue reading

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The Element of Play Makes the Artist and Her Display Fresh

Preparing for a studio tour can be all-consuming. There’s the production, of course. My list of necklaces awaiting completion continues to grow. Even though inventory gets my attention throughout the months preceding the event, it comes down to what one … Continue reading

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Networking 101: Make the Connection

How many times have you blown off a commitment, pleaded a full schedule, an emergency, or any excuse at all, and then muttered a quiet pledge of “next time” to yourself? We’ve all been there. I’m thanking my lucky stars … Continue reading

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